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Badaro Guidelines

A Levantine bakery and morning café, named after a Beirut quarter.

Introduction

Badaro's one-line name painted in enamel blue across a cream fascia above a bakery window

Badaro is a bakery and morning café named after the Beirut quarter of bakeries and early cafés. Its mark has to feel like part of that street: as natural painted across a fascia at six in the morning as pressed in blue ink on a kraft bag.

The name is three open syllables, so the mark stacks them: BA, DA, RO. Every counter is cut as the tall arched window of the quarter's old sandstone houses, and under each A's crossbar an arched doorway turns the letter into a house.

One ink, enamel blue, on warm flour. Blue stamps cleanly on kraft and carries across a street. The full palette, the type and the voice come with the next stage.

At a glance

Logo

Logo colours

Enamel blue#203F86
Flour#F2EADB

Brand kit

43 files · 1.7 MB

Download the zip

Logotype scale

72 px
60 px
48 px
38 px
30 px
24 px
18 px

Badaro's name is its mark, so there is no separate symbol to lock up. Use the stacked block wherever there is height to hold it: cups, bags, stamps, a profile picture. Where the space is a narrow band, like a fascia or a page header, use the one-line name above, set from the block's own letters. Never redraw, respace or restack either one.

Signature

Enamel blue on flour is the signature: the fascia, the cup, the bag, the menu. Use it on any light, warm ground, and keep every window open.

Flour on enamel blue where the brand needs more weight: a painted shutter, a stamp on dark packaging, a profile picture. The windows then read as light coming through.