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Fuze X Guidelines
A social app for activities: see what people near you are doing, book it, check in and share it.
Introduction
Fuze X is a social platform for activities, on iOS and Android. One app holds a feed of what people near you are doing, booking for classes, gyms, programmes and events with check-in, reviews that can only be left once a ticket has been scanned at the door, ACT reward credits, and Mominto, an AI companion that is part coach, part nutritionist, part buddy. It is built for people who live for experiences, and has a side for the venues and partners that host them.
The logo and the website are the founder’s. The logo is traced from the founder’s own file, not redesigned, and the colour, type and voice are taken from fuzex.io first, so the logo and the site are one brand.
Fuze X should feel like the friend who always knows what’s on tonight: warm, quick and in motion, set in the city’s real places. The X is two swooshes meeting in one, the moment a plan and a person fuse, so every surface pairs one person with one thing to do, now.
At a glance
Logo- Paper#FFFFFF
- Ink#131515
- Mist#F7F7F7
- Aa Clash Display
- Aa Satoshi
Live more. Share every moment.
Logo scale
- 64 px
- 52 px
- 40 px
- 32 px
- 24 px
- 18 px
- 14 px
The word comes first and the X follows it, in the founder’s proportions. Use the full logo wherever there is room; the X alone for the app icon, the profile picture, the favicon and as a sign-off. FUZE is always italic and the X always keeps its two swooshes, blue and orange, turned about one another. Never redraw, respace or reorder the logo.
Mark construction
The logo is traced from the founder’s own file, so its proportions are the founder’s: 5.06 wide to 1 high, the X 1.6 to 1. Clear space is x on every side, where x is the height of one swoosh, half the logo’s height.
Signature
Three cuts
Small sizes
- Logo, 96 px wide
- The X, 24 px
- Flat X, 16 px
Logo on your background
Use the dark artwork: 18.3:1 against this ground. Logos need at least 3:1 (WCAG 2, non-text contrast).
Please don’t
Core palette
Taken from fuzex.io first: its Ink and white, its soft greys, Graphite for body text and Fuze Orange as the one accent. The X adds Azure and Cobalt, and Dusk is the deep end of the site’s warm hero glow. The app’s category colours stay inside the product. CMYK values are a plain device conversion for reference; Fuze Orange and Azure sit outside the print gamut, so proof them first.
Color proportions
Paper and Mist carry most of every surface and Ink carries the words. Fuze Orange is the one accent; the blue and orange together belong to the X.
Readable combinations
- AaInk on Paper18.3:1AAA
- AaGraphite on Paper8.5:1AAA
- AaInk on Mist17.1:1AAA
- AaPaper on Ink18.3:1AAA
- AaPaper on Fuze Orange3.3:1AA Large
- AaInk on Fuze Orange5.4:1AA
- AaFuze Orange on Paper3.3:1AA Large
- AaAzure on Ink6.8:1AA
- AaPaper on Cobalt6.7:1AA
- AaCobalt on Mist6.3:1AA
- AaPaper on Dusk8.4:1AAA
White on Fuze Orange and orange on white are for large text only: big figures and headlines. Small labels on orange are set in Ink. Ratios are WCAG 2 contrast, measured on the sRGB values above: AAA from 7:1, AA from 4.5:1, AA Large from 3:1 (large or bold text only).
Check a pairing
18.3:1AAA
Type system
Headlines and big numbers, as on fuzex.io: semibold 600 at 84 px with −2.1 px tracking for the hero line, medium 500 at 48 to 56 px for section titles. By the Indian Type Foundry, on Fontshare, under the ITF Free Font License. This preview doesn’t load it yet, so the line above falls back to your system’s face.
Text, buttons and interface, as on fuzex.io: 14 to 18 px, semibold 600 on the white pill buttons. By the Indian Type Foundry, on Fontshare, under the ITF Free Font License. This preview doesn’t load it yet, so the line above falls back to your system’s face.
Click any specimen line to try your own words.
Type scale
Live more.
Share every moment.
Built for the way you live
Book anything in seconds
From yoga classes to sold-out concerts. Discover, book, and check in, all in a few taps.
Social platform for activities
Tone of voice
Fuze X speaks as fuzex.io already does: a friend who always knows what’s on, talking about real plans in short, warm lines. Upbeat, never loud.
The site names the class, the place and the time, and its nudges read like a text from a friend. Reviews come only from people who showed up, so the copy never needs to boast.
The friend who knows what’s on
Quick, warm and specific. One person, one plan, one time. The excitement comes from the plan itself, never from exclamation marks.
Doing beats scrolling
Name the thing, the place and the time. A plan is more exciting than an adjective.
| Say | Avoid |
|---|---|
| Sunrise Yoga in 15 minutes. | Don’t miss out!!! Book NOW |
| Book in seconds, check in with a tap. | The ultimate all-in-one lifestyle super-app. |
A friend, not a feed
Second person, short sentences, one suggestion at a time.
| Say | Avoid |
|---|---|
| Sofia’s going to Moonlight Jazz tonight. Want to join her? | Your friends are waiting. Join millions on Fuze X. |
Real or nothing
Reviews come from people who showed up. No invented crowds, no hype numbers.
| Say | Avoid |
|---|---|
| Every review comes from someone who actually showed up. | The #1 rated activity app. |
Billboard
fuzex.io’s own line on Ink, the founder’s logo below it, on a warm city street at dusk.
Street posters
fuzex.io on a phone
Pattern: the fuse
X marks set edge to edge so each arm runs on into the next as one chain, one X in its colours: the plan that is happening. As a device, one swoosh joins two things, a person and a plan.
Gym bottle
Event wristband
Run club tee
The founder’s logo across the back of a run club shirt, the morning crowd around it.
The founder’s landing page for Fuze X, section by section as it stands on fuzex.io. A section that moves on the site plays here as a short loop; the rest are stills.
Website designed by the founder. fuzex.io, captured 10 November 2026.
01HeroMoving
02The feedMoving
03Everything in one appMoves on scroll
04Built for the way you liveMoving
05Real storiesMoving
06How Fuze X helpsMoving
07Mominto
08Every dayMoving
09ReviewsMoving
10FAQ
11Get the appMoving
12Footer
Export assets
What’s inside the zip · 59 files · 2.2 MB
- svg/Vector logos (SVG)18 files · 438 KB
- export/PNG logos, favicons and profile pictures30 files · 1.2 MB
- pattern/Pattern tile and device (SVG, PNG)4 files · 317 KB
- scenes/Application images (WebP)6 files · 953 KB
- README.txtWhat each folder holds, and the colours1 file
