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HyperHawk Guidelines

An AI trading system that watches every market you trade, explains each signal and keeps risk in view.

Introduction

HyperHawk’s home page: the titanium H over “Market intelligence. Accelerated.”, and thousands of fine streaks diving toward a dark horizon — The home page’s first screen. The H is machined titanium here, and only here: everywhere else the logo is flat.

HyperHawk is an AI trading system for professional traders and funds. It watches every market a trader follows, raises signals with the evidence behind them, explains each one in plain words and keeps the risk in view beside it. It is institutional market intelligence, not a tip sheet.

The H and the wordmark are the founder’s. The H is two pairs of slanted blocks with a hawk’s head in the crossbar; HYPERHAWK is set in wide, spaced capitals. Plumage redrew both flat, removed the ® (no registration exists yet), added a small cut for 16 px, and kept metal and glow for the hero and imagery only.

A hawk in a stoop is the fastest animal alive and still precise: speed with control. HyperHawk should feel like a senior risk desk at night: dark, quiet and exact, with one cyan signal on the screen at a time.

At a glance

Logo

Colours

Charcoal#0B0D10
Graphite#161A20
Steel Blue#1E2A36

Type

Aa Inter
Aa IBM Plex Mono

Line

Market intelligence. Accelerated.

Brand kit

54 files · 1.6 MB

Download the zip

Wordmark scale

40 px
32 px
26 px
20 px
16 px
13 px
10 px

The H leads. Use the horizontal lockup in navigation bars, on documents and on banners; the stacked lockup, the founder’s original, where the space is square; the H alone for the app icon, the favicon, stickers and as a sign-off. Keep the H’s 20° slant and the hawk’s head in its crossbar. The logo is flat Titan Silver on dark grounds and Charcoal on light ones: no metal, glow or cyan, and no ® or ™ until a mark is registered.

Signature

Titan Silver on Charcoal is the signature: the platform, the website, the conference stage. Flat silver, never a metal sheen.

Charcoal on Paper for reports, research notes and letters. Silver never sits on a light ground.

Three cuts

Stacked lockupThe founder’s original arrangement: the H over the spaced wordmark. For square spaces: a profile, a sticker, a slide’s centre.

The HTwo pairs of slanted blocks, the hawk’s head in the crossbar. The app icon and the sign-off.

Small cutGaps about 1.5 times wider, a heavier beak and an eye about twice the size, for 16 to 32 px.

Small sizes

Horizontal lockup, 130 px wide
The H, 32 px
Small cut, 16 px

Logo on your background

Ground

Use the dark artwork: 17.5:1 against this ground. Logos need at least 3:1 (WCAG 2, non-text contrast).

Please don’t

Don’t add a metal gradient, chrome or glow to the logo. The titanium H belongs to the hero only.

Don’t make the logo cyan. Cyan is for signals and one action per screen.

Don’t straighten or re-slant the H. Its 20° lean is part of the drawing.

Don’t stretch or squash it.

Don’t set it on a mid-grey that swallows the silver. Check the ground with the tool above.

Don’t fade it. The logo is solid.

Core palette

Charcoal

Graphite

Steel Blue

Titan Silver

Hyper Cyan

Ember

Paper

Mist

Charcoal is the trading floor at night, Graphite and Steel Blue its panels and grid. Titan Silver is the H, flat. Hyper Cyan is the signal: rare, so it always means something. Ember was added for losses and risk, so gains and losses never rely on red and green. Paper is for the research a fund reads in daylight. CMYK is a plain device conversion; Hyper Cyan sits outside the print gamut, so print it as a matched spot colour.

Color proportions

Charcoal48%

Graphite16%

Steel Blue8%

Titan Silver16%

Hyper Cyan5%

Ember2%

Paper5%

Charcoal and Graphite cover most of every surface, Silver carries the words, and Hyper Cyan appears once per screen.

Readable combinations

AaTitan Silver on Charcoal12.0:1AAA
AaTitan Silver on Graphite10.8:1AAA
AaHyper Cyan on Charcoal12.7:1AAA
AaCharcoal on Hyper Cyan12.7:1AAA
AaEmber on Charcoal9.5:1AAA
AaMist on Charcoal6.3:1AA
AaCharcoal on Paper17.5:1AAA
AaSteel Blue on Paper13.1:1AAA
AaHyper Cyan on Paper1.3:1Fail

Hyper Cyan and Titan Silver never sit on Paper: they are colours of the dark platform. On reports, use Charcoal and Steel Blue. Ratios are WCAG 2 contrast, measured on the sRGB values above: AAA from 7:1, AA from 4.5:1, AA Large from 3:1 (large or bold text only).

Check a pairing

Text

Ground

AaCharcoal on Graphite

1.1:1Fail

Type system

Market intelligence. Accelerated.
Display, interface and text, kept from the founder’s board: semibold 600 display at 72 on 76, body 16 on 24, label capitals medium 13 px with +150 tracking. By Rasmus Andersson, SIL Open Font License 1.1; variable WOFF2 about 110 KB (Latin). This preview doesn’t load it yet, so the line above falls back to your system’s face.
HXA +1.84% conf 0.71
Added for prices, tickers and model readings, medium 14 on 20 and 40 on 44, so figures line up in every column. By Mike Abbink and Bold Monday for IBM, SIL Open Font License 1.1, on Google Fonts; about 25 KB a weight as WOFF2 (Latin). Figures shown are example data. This preview doesn’t load it yet, so the line above falls back to your system’s face.

Click any specimen line to try your own words.

Type scale

Base16 px

Ratio

Perfect fourth 1.333

DisplayInter · 600 · 67.3px · 4.209rem
Accelerated.
Heading 1Inter · 600 · 50.5px · 3.157rem
Market intelligence. Accelerated.
Heading 2Inter · 600 · 28.4px · 1.777rem
Every signal explained. Every risk in view.
Heading 3Inter · 600 · 21.3px · 1.333rem
Signal · Momentum breakout
BodyInter · 600 · 16px · 1rem
An AI trading system that watches every market you trade, explains each signal and keeps risk in view.
CaptionInter · 600 · 12px · 0.75rem
Institutional market intelligence platform

Tone of voice

HyperHawk speaks like a senior risk-desk analyst: precise, brief and unflappable. The evidence comes before the call.

Every signal is stated as a probability with its reason, and risk is named in the same breath. Nothing is promised, nothing is shouted.

Speed with control

A hawk in a stoop is fast because it is precise. Traders trust HyperHawk with real money, so the voice is calm under pressure, exact about uncertainty and never sells a result.

Evidence first

State the signal, then why, then how sure. Probabilities, never predictions. Figures here are example data.

Say	Avoid
Signal: HXA momentum breakout. Confidence 0.71.	HXA is about to explode!
Signals are probabilities, not promises.	Beat the market with AI.

Precise, not loud

Short, exact sentences. Name the cause of a problem and what happens next.

Say	Avoid
Model paused: data feed delayed 40 s.	Something went wrong.

Risk in the same breath

Every figure that tempts comes with the figure that limits it.

Say	Avoid
Risk used: 62% of today’s limit.	Relax, the AI has risk covered.

Conference stage

A dark conference hall facing a stage backdrop printed with the HyperHawk horizontal lockup and “Market intelligence. Accelerated.”, the last word in cyan

The horizontal lockup printed flat in Titan Silver on black fabric, the founder’s line beneath it. Cyan appears once, on the word that moves.

Two black business cards on slate: one with the horizontal lockup in silver, one with the H alone — Silver ink on black stock: the lockup on the front, the H alone on the back. Flat ink, no foil, no sheen.

A dark felt reception wall with the stacked HyperHawk lockup in matte silver letters standing off the wall, a black stone desk with a thin cyan light line — The founder’s stacked lockup as matte painted letters standing off a felt wall. The only light on the desk is one cyan line.

Research report

A light grey report cover titled “Market notes” with the horizontal lockup in charcoal and a thin cyan rule, on a dark desk beside coffee

Paper for daylight reading: Charcoal on Paper, one cyan rule. Silver and cyan never carry words on a light ground.

A square die-cut vinyl sticker of the silver H on a closed graphite laptop at night, one corner lifting — The H alone as a matte vinyl sticker: flat silver on black, slanted as drawn.

A black badge printed with the silver H on a black lanyard woven with HYPERHAWK in silver capitals — The H on the badge, the spaced wordmark woven into the lanyard. No names, no figures.

Pattern: formation

Slanted blocks from the H repeated in staggered rows in Steel Blue on Charcoal, one block in Hyper Cyan

One of the H’s own blocks repeated in staggered rows like a formation, one lit cyan: the signal. As a device, a single block at the H’s 20° slant becomes a tag or a crop.